Stellenbosch Wine Routes has embarked on a dynamic wine tourism drive connecting travelers from across the globe with the launch of an experiential #Stellenblog Blogger Campaign. The campaign, which covers the greater Stellenbosch region, aims to reaffirm Stellenbosch as the wine tourism capital of South Africa and attract more visitor to the region.
The campaign kicks off with a launch event to welcome the Twitterati. Various wine farms, guesthouses and restaurants will strut their stuff to empress the visitors. The Devon Valley Hotel will also be represented at this glittering event and will be pairing Deboned Chermoula Lamb Shank in Wong Tong Pastry on Tomato Chutney with our SylvanVale Pinotage Reserve 2006. The Twitterati will also be spoiled with a Devon Valley Chermoula Paste specially bottled and packaged for the event. Click here for the recipe.
The bloggers who will be making Stellenbosch their ‘home’ include the award-winning Matt Long of the luxury adventure travel site, Landlopers; Niamh Shields of Eat Like a Girl, who was recently recognised by The Times magazines as the most influential food blogger in the UK; Norman Röhlig of I-REF, one of the most reputable lifestyle websites in Germany, and Keith Jenkins of the opulent Velvet Escape travel blog.
Through #Stellenblog we aim to expose Stellenbosch beyond the veneer of its Cape Dutch history and the wine bottle. We want to introduce the world to a place that has a far more interesting story to tell and invite visitors to come and discover the warm heart of South Africa’s wine and gourmet capital.
You can become part of the journey of discovery by following and using the #Stellenblog hashtag or visit the Stellenblog website here